Our Story

Established in 2017, the company focused on importing and marketing various types of clothing from abroad. However, with the challenges during the pandemic, no identity and no satisfaction with the products marketed have become a stepping stone for the company to make a change and remain relevant.

Close-up of a luxurious maroon and gold handmade headscarf draped elegantly on a mannequin.
Close-up of a luxurious maroon and gold handmade headscarf draped elegantly on a mannequin.
Artisan carefully stitching a delicate pattern onto a silk headscarf in a bright studio.
Artisan carefully stitching a delicate pattern onto a silk headscarf in a bright studio.
A collection of neatly folded headscarves in neutral tones with gold and maroon accents.
A collection of neatly folded headscarves in neutral tones with gold and maroon accents.

Crafted Elegance

Equipped with knowledge and experience especially in Japanese manufacturing industry, with the awareness of making women to stand out and succeed has made the company expand its business further by introducing the NAELIE IZZARA headscarf brand in year 2025.

Elegance

Reflecting its logo concept inspired by Japanese signature stamp (hanko), NAELIE IZZARA embraces the spirit of Japanese craftsmanship - continuous improvement, innovative design, and uncompromising quality - woven into every product it creates.

Rooted in Klang Valley, Malaysia, this brand is about passion and commitment to redefine luxury in a form that is more accessible to all women.